Business Development Manager – Synchronous Generators – UK

UK | £70,000–£80,000 salary bracket | Remote / Field-Based | Approximately 50% travel

We’re looking for a commercially driven, relationship-focused Sales Professional to grow our synchronous generator business across industrial, marine, and energy markets.

In this role, you will manage and expand a portfolio of existing strategic accounts, deepen long-term customer relationships, and drive sustainable revenue growth from the installed base. You’ll identify expansion opportunities, develop commercial offers for medium- and high-voltage synchronous generators, and act as the primary point of contact for key customers.

Key Responsibilities

Develop and execute strategic account plans for the UK region to drive sustainable business growth.

Grow revenue and order intake by expanding business within existing customer accounts.

Build and maintain strong, trust-based relationships with customers and key stakeholders.

Identify customer needs, installed-base opportunities, replacement cycles, service requirements, and expansion potential.

Serve as the main point of contact for assigned accounts, ensuring continuity, responsiveness, and high customer satisfaction.

Prepare, coordinate, and follow up on commercial quotations, tenders, and offers.

Own and manage sales KPIs including account growth, pipeline health, conversion rates, revenue targets, and order intake.

Analyse account performance, market trends, and customer needs to uncover growth opportunities.

Support contract negotiations and lead commercial discussions with clarity and confidence.

Collaborate closely with engineering, project management, and manufacturing teams to align customer requirements with internal capabilities.

Contribute to forecasting, business planning, and regional growth strategy.

Qualifications & Experience

University degree in Engineering, Business, or a related field preferred.

Proven experience in sales, key account management, or account management within industrial, marine, energy, or similar B2B sectors.

Strong track record of growing existing accounts and increasing revenue from current customers.

Experience managing strategic accounts, developing account plans, and converting customer needs into orders.

Advanced negotiation, communication, and relationship-building skills.

Strong business acumen and commercial mindset.

Ability to work independently, take ownership, and drive results.

Strategic and analytical approach with a solid understanding of sales KPIs and metrics.

Experience with synchronous generators, rotating machines, power generation, or related technical products is an advantage.

Comfortable operating in an international environment and engaging stakeholders at all levels.

Willingness to travel approximately 50% of the time.

Business-level English (spoken and written).

If you’re a self-driven sales professional who thrives on building long-term customer partnerships and delivering measurable growth, we’d like to hear from you.

Please click the ‘Apply’ button.